Your LinkedIn Bio Is Broken

Your LinkedIn Bio is Broken: How to Fix It in 15 Minutes

Let’s get real for a second: If your LinkedIn bio still reads like a dusty résumé from 2014, you’re leaving opportunities (and influence) on the table.

The truth is, your LinkedIn bio isn’t just a formality — it’s your digital elevator pitch, your handshake before the handshake, and often the deciding factor in whether someone hits “connect,” “message,” or keeps scrolling.

And yet… most bios are robotic, jargon-heavy, or just plain forgettable. The good news? You can fix yours in 15 minutes or less. Here’s how.

Step 1: Your Headline Isn’t a Job Title — It’s a Value Statement

The headline is the first thing people see next to your name. And while LinkedIn defaults this to your job title, it should actually convey:

✅ Who you help
✅ What you help them do
✅ Why it matters

Formula:
[Who You Help] + [What You Help Them Do] + [Credibility or Transformation]

Example:
❌ "Managing Director at XYZ Corp"
✅ "Helping Canadian CEOs Build Magnetic Personal Brands Through Story-Driven Video | Executive Lens"

The latter tells me what you do and why it’s valuable — in a way that sticks.

Step 2: Open Your ‘About’ Section With a Punch

Think of the “About” section like your mini TED Talk — not a chronological career summary. Open strong. Make it conversational. Pull people in.

Try this structure:

1. Hook: A powerful belief, bold statement, or problem you solve

2. Your Mission: Why you do what you do

3. Your Superpower: What sets you apart

4. Call to Action: What should people do next?

Example opening:

"Most executives know they should be visible on LinkedIn. But between the meetings, deadlines, and strategy decks… content falls to the bottom of the list. That’s where we come in."

Now we’re talking. It’s personal. It’s real. And it makes me want to read more.

Step 3: Don’t Just List Skills — Tell a Story

People remember stories, not skill sets. If you’ve grown a business, built a team, launched a brand, or navigated a challenge — weave that into your bio. Show, don’t tell.

If you're short on time, bullet points are okay too — just make them punchy and benefit-driven.

Example bullets:

• 🎥 Produced 500+ personal brand videos for executives in finance, real estate, and tech

• 🧠 Turned one founder’s weekend idea into a $2M lead magnet using strategic content

• 📈 Helped one quiet CEO grow from 800 to 12,000 engaged followers in 8 months

Now your bio isn’t just descriptive — it’s persuasive.

Step 4: End With a Clear CTA

So many bios trail off into nowhere. You’re in business. Don’t be shy — tell people what you want them to do.

Examples:

• "Want to build your personal brand without doing it yourself? Let’s talk."

• "Curious how short-form video could work for you? Message me."

• "Ready to take your LinkedIn presence from passive to powerful? Book a free consult."

Bonus: Add Visual Credibility

If you’ve spoken on stages, been featured in the media, or created content — include it under “Featured” right below your bio. It acts like social proof and strengthens trust fast.

TL;DR: Your LinkedIn Bio = Your Best Sales Tool

Here’s the kicker: most people never scroll past your bio. If that section isn’t speaking clearly to the right audience, you’re missing out.

✅ Use your headline to communicate value
✅ Open your bio with clarity and purpose
✅ Tell a story, don’t just list experience
✅ Close with confidence and a clear CTA

Need help rewriting your bio or building out a full executive LinkedIn strategy? That’s what we do at Executive Lens — and we make it ridiculously easy.