Meet Our Founder
Nice to meet you, I'm Serena Holmes, the founder of Executive Lens. I am an accomplished marketing and events professional with two decades of experience crafting and curating unforgettable experience to build brands, and businesses.
As the CEO of Tigris Events, I had the privilege of leading a dynamic, multi award-winning team and working with some of the most recognized brands across Canada, as well as globally. We weren’t just executing campaigns—we were telling stories, making bold moves, and driving business growth through creative strategy and human connection.
After 18 successful years in business, I sold Tigris in 2022 to prioritize my family and explore a new chapter in real estate. But here’s the thing... I missed the spark.
I missed the energy of working in the B2B space, the creativity, the collaboration, and the satisfaction of building something meaningful with other visionaries. Most of all, I missed helping others shine.
That reflection led to the birth of Executive Lens—a boutique content marketing agency built to elevate the personal brands of high-performing CEOs, executives, and investors.
Watch the video below to learn more about my journey and what has lead me to launch Executive Lens.
My mission? To help you show up with clarity, confidence, and authenticity so you can build influence, grow your business, and leave a legacy that lasts.
This isn't just a return to marketing for me—it's a return to purpose and making an impact. And I couldn’t be more excited to help YOU tell your story!
Build YOUR Dream
Or someone else will hire you to build theirs.
Here is how you can take action – starting today.
Our Mission
We're on a mission to change the way the housing market works. Rather than offering one service or another, we want to combine as many and make our clients' lives easy and carefree. Our goal is to match our clients with the perfect properties that fit their tastes, needs, and budgets.
Our Vision
We envision a world where every great leader is recognized, remembered, and respected — not just for what they do, but for how they make people feel. Executive Lens strives to be the go-to creative partner for executives who want to leave a legacy, inspire action, and turn their presence into their most powerful business asset.
Our Values
Authenticity: We believe in building personal brands that reflect genuine leadership and inspire trust.
Innovation: Staying ahead of content trends to provide cutting-edge strategies that set clients apart.
Empathy: Understanding the unique needs, goals, and challenges of every client we serve.
Excellence: Delivering world-class service and quality in every interaction and output.
Integrity: Maintaining transparency, honesty, and ethical practices at every step.
