Research & Development

The initial set up will include a comprehensive analysis of the client’s industry, target audience, and competitive positioning. Next, we will craft a personalized series of questions/scripting to capture content and create relevant roadmaps to align with your goals (e.g., visibility, thought leadership, or reputation management)

Curating Content

You will meet with one of our team members to record content during a time that works for you once a month for the duration you choose to work with us. This shoot will provide you with all of the content you need to post on LinkedIn each month and include a mix of professionally edited videos, graphics, and captions to go with them. Yes, it’s that easy!

Purposeful Posting Strategy

A content calendar will be provided to you that is clear and super simple to follow. All of your posts will be manufactured in such a way that resonates and connects with your audience so they don’t feel sold to.
In addition to building relationships with brand new clientele, this strategy is also a great way to maintain relationships with existing customers, and drive referrals.

What's The Process Like?

Rather than tell you, we'd rather show you as the process is rather unique - and it all comes down to curating a great hook to capture people's attention, along with your story, and lesson.

12 Posts Per Month Including:

• Recording = 30min per mth

• 1 video+2 graphics/wk = 12

• 3 captions/wk = 12

What Does All Of This Cost?

20 Posts Per Month Including:

• Recording = 60min per mth

• 2 video+3 graphics/wk = 20

• 5 captions/wk = 20

Well, It Really Depends On What You Want...

Do you want to be a LinkedIn Thought Leader... Or A LinkedIn LEGEND?

Not Ready For Video Yet?
You Can Also Start With Our Leaning In On LinkedIn Package

• 3 graphics + captions/wk = 12/mth

Add On's

• Creating A Lead Magnet and/or Click Funnel To Collect Email Opt In’s

• Adapting Your Videos For Facebook, Instagram, &/or TikTok Reels

• Posting To LinkedIn For You Including Outbound Engagement

• Ghost Writing For Blogs, Email Marketing, Newsletters etc.

• Business Coaching/Consulting or Project Management

• LinkedIn Paid Ads Management + Creation

• Personal Branding Photo/Video Shoots

• Social Media Management

You (or someone on your team) will be responsible for posting the content provided You can’t just “post and ghost”. If you want to get traction and leads, it’s also strongly advised that you comment on 10+ other posts BEFORE and AFTER you post your own content. If you’d like this additional support, this can be provided for an additional fee (outlined on the following page)

Measuring Success

Measuring the success of LinkedIn posts requires analyzing a combination of engagement metrics and the alignment of those metrics with your goals (e.g., driving visibility, generating leads, or building authority).

Here's how you can measure success effectively:

• Are people sending you DM’s about your content?

• Are they sharing your posts with meaningful captions?

• Are they truly thinking about what you’re saying?

Engagement Depth

Content Resonance

• Are your posts driving REAL conversations?

• Are you creating “oh wow” moments that are memorable and stick with people?

• Do people remember your content days later - or have they been scrolling by?

Community Advocacy

Business Opportunities

• Are your followers turning into advocates?

• Is your audience sharing your message FOR you?

• Are you creating a ripple effect that reaches their networks?

• Is your content moving people down your sales funnel?

• Are you driving leads, conversions, and/or repeat customers?

• Are you seeing tangible results beyond just clicks/impressions?

The Bottom Line...

Measuring these metrics isn’t as simple as counting likes or followers. It requires an understanding of human behaviour, leaning into analytics that MATTER, and focusing on the psychology of why people engage - and more importantly, why they choose to do business with the companies they do.

The bottom line: social media isn’t just about how many people see your posts. It’s about how your posts make them think, feel and act! If your marketing metrics aren’t aligned with your business outcomes, then it’s time to rethink them.