What To Post On LinkedIn When You Don't Know WHAT To Post

What to Post on LinkedIn When You Don’t Know What to Post

Let’s be honest — even the most brilliant leaders blank out when it comes to LinkedIn content.

You sit down to post…

Cursor blinking.

Your brain? Empty.

So you close the tab and promise to “circle back later.” (Spoiler: You won’t.)

Here’s the thing: You don’t need to be a content creator to create content.
You just need a few go-to ideas that are authentic, simple, and repeatable.

This post gives you 7 evergreen LinkedIn content ideas (with examples) that executives, founders, and professionals can use today — and turn into a full month’s worth of content.

1. “What I Learned This Week” (a.k.a. The Anti-Humblebrag)

This is one of the most relatable post types because it feels human. It shows you’re growing, reflecting, and willing to share value without flexing.

Prompt:

“One thing I learned this week is…”
“Here’s what I wish I knew 6 months ago…”

Example:

“One thing I learned this week is that perfection is the enemy of momentum. I nearly scrapped a video because the lighting was off. But I posted it anyway — and it led to a new client call.”

✅ Casual
✅ Vulnerable
✅ Educational

2. A Client Win (That’s Really About Them, Not You)

People love to see progress and transformation — especially when it’s real. Share a client success story, but keep the spotlight on them, not you.

Prompt:

“This client came to us stuck. Here’s how they got unstuck.”
“We just wrapped a project with [Client Name], and here’s what made it a win.”

Example:

“When we met Sarah, she’d never posted on LinkedIn. Eight weeks later, she’s closing deals in the DMs. Sometimes all you need is structure, support — and the courage to hit ‘publish.’”

✅ Builds social proof
✅ Inspires action
✅ Easy to turn into a carousel or video

3. Behind-the-Scenes: Show the Work

This one’s gold because it brings people into your process — and people love to see how things get done.

Prompt:

“Here’s how we storyboard every video for our CEO clients…”
“This is what our Monday content planning session looks like…”

Example (video):
Show a whiteboard session, a shoot setup, or a draft of a post being edited — then explain why it works.

✅ Builds transparency and trust
✅ Makes your work tangible
✅ Simple to film with your phone

4. Share a “Hot Take” (Without Going Full Twitter Troll)

Thought leadership doesn’t mean posting a TED Talk. Just share what you believe — especially if it goes against conventional thinking.

Prompt:

“Most people think [X], but here’s what I’ve seen work instead…”
“Unpopular opinion: [Your take]. Here’s why.”

Example:

“Unpopular opinion: You don’t need to be on camera to build a personal brand. Voiceovers, carousels, and even smart text posts still work — if your message is clear.”

✅ Creates engagement
✅ Positions you as a leader
✅ Great for polls or debates

5. Lessons From Your Past Life (Career Throwbacks)

Executives often forget how valuable their past experiences are. Share a story from 10, 15, or 20 years ago that shaped how you lead today.

Prompt:

“Flashback to my first real job — here’s what it taught me about leadership…”
“Back in 2007, I learned a lesson that still shapes how I work today.”

Example:

“In my first year running an agency, I underpriced everything to get clients. It nearly burned me out. Now, I teach my clients how to charge based on outcomes, not hours.”

✅ Builds connection
✅ Adds depth to your brand
✅ Keeps you top of mind

6. Ask a Strategic Question

Engagement posts don’t need to be fluffy. Ask questions your audience is already thinking about.

Prompt:

“Do you think LinkedIn is more valuable for building community or generating leads?”
“What’s one leadership lesson you wish more people talked about?”

✅ Simple
✅ Encourages conversation
✅ Doubles as market research

7. Create a “Mini Series” or Weekly Theme

This is your content cheat code. Choose a recurring theme — like “Founder's Friday,” “Tactic Tuesday,” or “Leadership Lessons” — and post once a week.

Example:
Every Wednesday, post a 60-second video of a key insight from your last client call, podcast, or webinar.

✅ Builds consistency
✅ Easy to batch
✅ Increases audience anticipation

Multiply Your Reach: Repurpose Like a Pro

Here’s where the real magic happens. Take one idea — and spin it into multiple formats:

• Short-form video (talk to camera or voiceover)

• Carousel post (great for frameworks, lists, or story arcs)

• Poll (engagement booster + research tool)

• Text post (great if you’re short on time)

Example: That client win post?
→ Tell the story in a video
→ Break it into a 5-slide carousel
→ Ask your audience: “What’s one recent win you’re proud of?”

Same idea. More impact.

You’re Sitting on Content Gold

The stories, insights, and perspectives you already have are more than enough — you just need a system to surface them. And at Executive Lens, we help CEOs, founders, and executives show up on LinkedIn without guessing what to say.

You don’t need to post daily.
You don’t need to go viral.
You just need to show up, share value, and stay consistent.

Need help turning your ideas into content that converts? Let’s talk.