LinkedIn Posts That ACTUALLY Convert

The 3 Types of LinkedIn Posts That Actually Convert

…And How to Use Them Without Feeling “Salesy”

Let’s be honest:

Most people treat LinkedIn like a digital resume.
Others treat it like a corporate newsletter.
And some avoid posting altogether because they “don’t want to sell.”

But here’s the truth — if you’re building a business, a personal brand, or a pipeline of opportunities…
you do need to post content that converts.

The good news? That doesn’t mean pitching every day.
In fact, the best converting posts don’t feel like sales posts at all.

In this post, I’ll break down the 3 types of posts that actually drive action — whether that’s booking a call, generating referrals, or building inbound demand.

💥 Post Type 1: The Soft CTA Story

This is where storytelling meets strategy.

You share a personal win, a behind-the-scenes moment, or a transformation — and wrap it with a gentle nudge.

✅ Why it works:

Stories connect emotionally.
And a soft call-to-action (CTA) gives people a clear next step without screaming “buy now.”

✅ What it might look like:

“We just wrapped our third video shoot with an executive client who never felt comfortable on camera — and today, she nailed it in one take.

It's amazing what happens when you show up consistently.

If you've been thinking about building your personal brand but feel awkward on video, you're not alone. We're helping leaders get visible — without changing who they are.

DM me if you want to talk about what that might look like for you.”

✅ What it can lead to:

Direct messages, comments, referrals, podcast invites, and warm leads who say, “This post really spoke to me.”

💡 Post Type 2: The “Teach & Tease”

Think of this like a mini masterclass. You teach something useful… but don’t give everything away.

✅ Why it works:
It builds authority without overwhelming your audience. People trust you when they learn from you.

✅ What it might look like:

“3 ways to create scroll-stopping content on LinkedIn (even if you hate writing):

1. Use the ‘First Line Hook’ rule — grab attention in the first 2 seconds.

2. Share a quick story instead of a list of tips. People connect with moments, not manuals.

3. Break longer content into carousels or short videos for better reach.

We actually use a framework called The Executive Lens Method to map this out for our clients. Want a sneak peek at how it works? Drop a ‘👀’ in the comments and I’ll send it to you.”

✅ What it can lead to:

Comment engagement (which boosts reach), DMs requesting more info, and easy segues into your services or lead magnets.

🎯 Post Type 3: The “Direct But Value-Driven” Offer

This is your “it’s okay to sell” moment — as long as it’s done with clarity and care.

✅ Why it works:

LinkedIn is a business platform. When you earn attention by consistently providing value, you can make direct offers that feel aligned.

✅ What it might look like:

“📢 New: We’re taking on 2 more clients in June for our Executive Lens Visibility Package.

If you’re a business owner, investor, or CEO who wants to grow your brand on LinkedIn without spending hours writing content — we’ve got you.

What’s included:

• Monthly content strategy

• Done-for-you 60–90 sec videos

• Branded story plans and LinkedIn captions

DM me ‘June’ and I’ll send over the details.”

✅ What it can lead to:
Discovery calls, calendar bookings, faster sales cycles, and no awkward “pitching” — just clarity.

🧠 Pro Tip: Rotate These 3 Types in Your Monthly Content Plan

Here’s a simple structure to keep your content consistent and impactful:

• Week 1: Soft CTA Story

• Week 2: Teach & Tease

• Week 3: Thought leadership or engagement post (poll, perspective, or myth-busting)

• Week 4: Direct Offer

You’re not repeating yourself — you’re reinforcing your value in different ways. That’s how trust and conversion compound.

People Buy From People Who Show Up Consistently

The best-performing posts don’t need to be perfect.
They just need to be real, valuable, and clear about what you do and who you help.

And when done right — your LinkedIn feed becomes your warmest lead generator.

At Executive Lens, we help business leaders build content that not only looks great… but actually drives results.