How To Batch A Month Of Executive Content In Just One Day

How to Batch a Month of Quality Executive Content in One Day

Work smarter, not longer—with a strategy built for busy leaders.

Let’s be real: most CEOs and executives don’t have time to post on LinkedIn every day. Between investor calls, leadership meetings, strategy sessions, and just keeping the business running—you’re lucky if you can finish your coffee while it’s still hot.

But here’s the good news: with the right system, you can create 30 days of powerful, brand-building executive content in just one focused day.

This isn’t about rushing or compromising quality—it’s about batching like a boss.

Why Batching Works for Executives

Batching content isn’t just a productivity hack. It’s a mindset shift that saves mental energy, boosts consistency, and ensures your content aligns with your goals. When you’re constantly in content “reaction” mode, you risk sounding scattered or salesy. When you plan with intention, you show up with clarity and confidence.

And when your personal brand is dialed in, your business benefits—from attracting investors and clients to inspiring your team and industry.

So how do you actually do it?

Let’s walk through the exact steps we use at Executive Lens to help executives batch a month’s worth of magnetic content in one high-impact session.

Step 1: Start with Strategy (1 Hour)

Before you write a single word, zoom out. What’s the goal of your content this month?

Are you:

• Launching something new?

• Hiring or expanding?

• Building trust with investors?

• Positioning for thought leadership?

• Educating and inspiring your audience?

Choose 1–2 core objectives and create content themes around them. Think:

• Behind the scenes of a big decision

• A recent leadership lesson

• Your take on a trending industry topic

• A personal story that shaped your values

• Shoutouts to your team, partners, or clients

We typically use a content pillar system with 4–5 rotating themes to guide the calendar.

👉 Pro tip: Include a mix of authority content (thought leadership), authenticity content (personal stories), and action content (calls to engage, join, book, or learn more).

Step 2: Map Out the Calendar (30 Minutes)

Take those content themes and map them to days of the week. Here’s an example for 3 posts/week:

• Monday: CEO Insight or Industry Trend

• Wednesday: Personal Story or Behind the Scenes

• Friday: Team Highlight, Milestone, or Call-to-Action

Plug in 12–15 topic ideas and you’ve got your month.

No guessing. No scrambling.

Step 3: Write Captions Like a Human, Not a Robot (2–3 Hours)

Here’s the secret: don’t write like a marketer. Write like you.

Speak how you’d explain something over coffee with a trusted colleague. People follow executives on LinkedIn for their point of view, not perfection.

Each caption should have:

• A hook that stops the scroll

• A story or insight that builds connection

• A takeaway or perspective that adds value

• A CTA (even if it’s soft) that encourages interaction

You don’t need to go viral. You need to be relatable, real, and relevant.

Step 4: Batch Video Content (2–3 Hours)

Here’s where the magic happens. Block a 2–3 hour window to record 6–8 short-form videos (60–90 seconds each). These can be filmed:

• In your office (with good lighting and sound)

• As selfie-style content (raw and real)

• With a production partner like Executive Lens (if you want polish)

Topics can mirror your written posts—or go deeper. Talk about:

• What’s keeping you up at night as a leader

• A hard-earned lesson from your journey

• What you wish more founders understood

• The advice you’d give your younger self

You don’t need a script. Just bullet point what you want to say and hit record.

Step 5: Schedule Everything (1 Hour)

Once your written posts and videos are ready, plug them into a scheduler like Buffer, Later, or Sprout Social—or let your assistant or marketing team handle it.

Make sure to:

• Add relevant hashtags

• Tag any people or brands mentioned

• Include CTAs like “Let me know your thoughts” or “Follow for more leadership insights”

Then, block 15 minutes a couple times a week to engage with your audience in real time.

Done Is Better Than Perfect

Too many leaders overthink their content, waiting for the “perfect” post or the ideal time to show up online. Meanwhile, their competitors are building trust, reach, and influence—just by being consistent.

The truth is: your audience doesn’t expect you to be flawless. They want to hear from you.

So stop staring at the blinking cursor. Block one day in your calendar, follow this system, and start showing up with content that actually moves the needle.

If you need help planning or producing—it’s literally what we do.

Want this done for you?

We specialize in working with CEOs, investors, and executives who want to elevate their online presence without sacrificing their time.

📩 DM us or book a free discovery call at:
www.executivelens.com