How You Can Improve Your Personal Branding
Have you been asking yourself how you can improve your personal branding on social media? This article is for you!
PERSONAL BRANDINGMARKETING TRENDSCONTENT STRATEGY & STORYTELLINGBEHIND THE BRAND
8/22/20254 min read
How Can I Improve My Personal Branding? (And Why You Should Start Today)
Let’s be real—your personal brand already exists. The only question is: are you shaping it, or is it shaping you?
Whether you’re an entrepreneur, a content creator, a corporate executive or a real estate professional like me, your personal brand is what people say about you when you’re not in the room. It's your reputation, your vibe, your digital footprint… and in today’s ultra-connected world, it’s one of your most valuable assets.
So, how can you actually improve your personal brand? Here’s a detailed roadmap, backed by both strategy and soul.
1. Audit What Already Exists
Before you start improving your brand, you need to know your brand. Google yourself. Scroll through your social feeds. Ask colleagues or clients how they’d describe you in three words. What comes up? Is it consistent? Is it accurate?
If you’ve got an old Twitter account with a blurry profile picture and your LinkedIn headline still says “Seeking Opportunities,” we’ve got work to do.
Try This:
Use a free tool like BrandYourself to see how your online presence stacks up.
Write a personal mission statement. What do you want to be known for? Let that become your compass.
2. Get Crystal Clear on Your Niche & Voice
Trying to appeal to everyone is a fast track to becoming forgettable.
Instead, ask:
What’s your unique angle?
What problems do you solve?
Who do you serve?
How do you want people to feel when they engage with your content?
For example, my tone is candid, entrepreneurial, emotionally intelligent and grounded in experience. Yours might be bold and innovative, or empathetic and nurturing. Whatever it is—own it.
3. Level Up Your Visual Identity
People judge books by their covers—especially online. That doesn’t mean you need to hire a full-blown creative agency, but you do need consistent, clean, and thoughtful visuals.
Key Elements to Polish:
Profile pictures: Professional, high-quality, and current (no 2015 wedding headshots).
Brand colours and fonts: Use Canva or Adobe Express to design a simple kit.
Visual content: Design with intention, not just aesthetics. Is your content scroll-stopping? Is it aligned with your brand tone?
Pro Tip: Tools like Canva Pro allow you to create branded templates that keep your content cohesive and scalable.
4. Create Content That Reflects Your Expertise
People follow people—not companies. So, what do you believe? What do you know better than most? What stories can you tell that showcase your journey?
Strong personal brands educate, inspire, and provoke thought. Whether it’s a short video on LinkedIn, a behind-the-scenes story on Instagram, or a long-form blog post (like this one), share your voice often and with confidence.
Ideas for Content That Connects:
Share personal wins and lessons from failures.
Post client success stories with their permission.
Talk about industry trends and give your take.
Host live Q&As or webinars to show your value in real time.
5. Be Consistent—but Not Robotic
Consistency builds trust. You don’t need to post daily, but you do need to show up regularly and reliably. Your followers are like plants—they need sunlight (your content), water (your authenticity), and space to grow (engagement over time).
That said, don’t over-automate your brand. People want you, not a perfectly polished robot. Show behind the scenes. Talk about real challenges. Be human.
6. Leverage the Right Platforms
You don’t have to be everywhere. But you do need to be where your audience is. Here’s a cheat sheet:
LinkedIn: For B2B, thought leadership, executive presence.
Instagram: Visual storytelling, lifestyle branding, community.
YouTube: Deep dives, interviews, evergreen content.
TikTok: Fast growth, personal stories, bite-sized tips.
Podcasts: Intimate, long-form conversations that build trust.
Pick one or two platforms you can realistically commit to and go deep before going wide.
7. Ask for (and Use) Testimonials
Don’t just say you’re good—show it. Testimonials are a powerful form of social proof. Ask past clients, colleagues, or collaborators to write about their experience working with you. Bonus points if it’s on LinkedIn or recorded as a video.
Pro tip: You can even turn powerful LinkedIn recommendations into graphics or post them as stories to extend their reach.
8. Build Strategic Relationships
Your personal brand doesn’t live in a vacuum. It grows faster when it’s connected to others. That means:
Commenting on others’ content
Sharing posts from people you admire
Attending events (virtual or in person)
Collaborating on projects, panels, podcasts or lives
Who you associate with reflects on your brand—so be intentional about your network and what it says about your values.
9. Keep Evolving—But Stay Authentic
A brand isn’t something you set and forget. As you grow, your brand should grow too. That said, don’t pivot every three months. Stick to your values and mission—but evolve your message as you gain new insights and experience.
Remember: authenticity beats perfection. If you’re always trying to sound “professional,” you’ll miss the opportunity to sound human. And that’s where connection happens.
Why This Matters Now More Than Ever
In an age where people Google you before they meet you, your personal brand is often your first—and sometimes only—impression.
A strong personal brand can:
Attract new clients or job opportunities
Increase your rates or perceived value
Build trust with your audience
Set you apart in a saturated market
Give you more freedom to grow on your terms
But this isn’t about creating a curated version of you. It’s about amplifying the best parts of who you already are.
You don’t need to be famous. You just need to be known for something meaningful.
So… what will you be known for?
Want Help Building Your Brand?
At Executive Lens, we help busy CEOs, entrepreneurs, and investors create compelling 60–90 second videos that elevate their personal brands on LinkedIn. We also design custom 7-day Instagram Stories plans that blend your expertise with the personal side of who you are—because the best brands feel human.
Let’s make your brand unforgettable.
Related Resources:
Canva Pro Templates
Personal Branding Books Worth Reading